Digital Rio 2016: app & website

• This is mobile Olympic Games. The social conversation is on our cell phones

• We chose a strategy of spread the message where the people are. We partner with all of the big social media platforms

• Our strategy includes social networks, apps and Google maps – as the partnership with Google Street view.

• Our live blog shows life in Rio during Olympic Games

• London finished 2012 Games with 1.6 million followers on Facebook. We got 1 million followers in a day at Facebook – the one of the Opening Ceremony.

• We have now 3.1 million followers on Facebook

• Also for you to have an idea of how big social conversation is now, during the Opening Ceremony, we had 109 million interaction done by 52 million people

• In Sochi 45 million talking on Facebook about the Winter Olympic Games. 120 million interactions during the whole period of the Games

• Our website, developed by Microsoft, has 10 million unique users and 74 million page views since August 3rd, when the Football matches began.

OUR APP

• Second screen – you watch on TV and check everything on your phone – additional data, backstage, sports info…

• Our website is on 4 languages. Our app in 7 – includes mandarin, Japanese and Korean.

• Infographics, minute by minute competitions by country, country performances comparison

• 4.7 million users now. 800 thousand before the games started

• Top 5 countries for the app Brazil, USA, United Kingdom, Italy, Canada

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About Sala de imprensa

Termos de Uso

Broadcasters Detentores de Direitos (RHBs): Os RHBs podem fazer a transmissão do Revezamento da Tocha Olímpica no Brasil, de forma não exclusiva, de acordo com os termos de seus respectivos contratos firmados com o COI.

Broadcasters Não Detentores de Direitos (Non -RHBs): Os Non -RHBs podem fazer a transmissão do Revezamento da Tocha Olímpica no Brasil (com exceção das cerimônias de abertura e encerramento), de forma não exclusiva, pelo prazo máximo de 36 (trinta e seis) horas após o evento. Qualquer transmissão relacionada a este evento, deve ser realizada de forma estritamente jornalística, sem criar ou ser apresentada como um programa focado no Revezamento da Tocha Olímpica.

Nenhuma associação comercial / promocional será permitida na cobertura do Revezamento da Tocha Olímpica. Principalmente, a transmissão do Revezamento da Tocha Olímpica não poderá (i) ser patrocinado ou de qualquer for criar uma associação que crie a impressão de que o Non -RHBs e/ou qualquer entidade sem autorização e/ou seus produtos são conectados ou associados ao Revezamento da Tocha Olímpica, ao Jogos Olímpicos, ao COI e/ou ao Movimento Olímpico e (ii) implique, sugira ou represente os Non -RHBs como sendo detentores oficiais dos direitos de transmissão e/ou parceiros do Revezamento da Tocha olímpica, dos Jogos Olímpicos, do COI e/ou do Movimento Olímpico.

Cerimônias de Abertura e Encerramento: A parte do revezamento que ocorrerá durante as cerimônias de abertura e encerramento dos Jogos faz parte dos direitos exclusivos concedidos aos RHBs e qualquer transmissão pelos Non-RHBs deve ser realizada em observância às Novas Leis de Acesso do COI.

Terms of Use

Rights Holding Broadcasters (RHBs): RHBs may broadcast the Olympic torch relay in Brazil, on a non-exclusive basis, in accordance with the terms of their respective media rights agreement with the IOC.

Non-Rights Holding Broadcasters (Non-RHBs): Non-RHBs may broadcast the Olympic torch relay in Brazil (with the exclusion of the opening and closing ceremonies), on a non-exclusive basis, for a maximum of 36 hours after the event. Any such broadcast must be positioned as news only and not to create, or be positioned as, Olympic torch relay focused programming.

No commercial/promotional association is permitted with the coverage of the Olympic torch relay. In particular, broadcast of the Olympic torch relay may not (i) be sponsored or otherwise be associated in any way to give the impression that Non-RHBs and/or any unauthorized entities and/or products are linked to or associated to the Olympic torch relay, the Olympic Games, the IOC and/or the Olympic Movement and (ii) imply, suggest or represent Non-RHBs as being official rights holding broadcasters and/or partners of the Olympic torch relay, the Olympic Games, the IOC and/or the Olympic Movement.

Opening and Closing ceremonies: The part of the torch relay occurring during the opening and closing ceremonies of the Games is part of the exclusive rights granted to RHBs and any broadcast by Non-RHBs must comply with the IOC News Access Rules.